
Warner Music Group
PRODUCT, PR & MARKETING
Global brand and campaign ownership for an international artist across Europe and Asia — from visual identity, releaseflow, to campaigns & fan-marketing
SENIOR GLOBAL BRAND & MARKETING MANAGER
GLOBAL BRAND CAMPAIGNS
EMOTIVE STORYTELLING
FULL-FUNNEL ACTIVATIONS

SELECTED EXPERIENCE

PRODUCT, PR & MARKETING
Global brand and campaign ownership for an international artist across Europe and Asia — from visual identity, releaseflow, to campaigns & fan-marketing

CORPORATE COMMS, PR AND MARKETING
Marketing and PR ownership for Denmark. Advisor to leadership on brand positioning, public affairs and thought leadership; led the launch of the BCG x UN Diversity Roundtable

PR & BRAND PARTNERSHIPS
Global brand platform, creative & commercial partnerships and integrated campaigns that strengthened relevance and grew donor engagement

Commercial re-positioning
New project in the making ..
ABOUT ME
BRAND STRATEGY WITH HEART. CREATIVITY WITH DIRECTION. Turning audiences into "insiders" rather than targets, comfortable operating in complex global stakeholder environments, with a genuine PR/media instinct. I work with global brands and campaigns where strategy, commercial impact and execution meet - from the boardroom to the fan club
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